MORE DASH THAN CASH

There is one piece in every man’s wardrobe that simply cannot be replaced, and that is the suit. Simply put, it’s a set of two or three pieces in endless sorts of fabrics, cuts, shapes and finishes. The suit is an outfit that can still make a gentleman out of a tramp.
Now more than ever, looking sharp has become part of every man’s daily agenda. But that’s not to say that any random suit will achieve the desired effect. Rather, an ill fit or sub-par material can have the opposite effect. Walk in any financial centre, and you’ll realise the reality of urban tailoring is far less dapper than what is portrayed on the pages of glossy magazines. The world is riddled with men wearing suits that are two sizes too big for them.
A good, sharply cut suit is almost invariably costly, and it really shows when a suit is not up to a strong sartorial standard. However, in the last few seasons we have seen alternatives emerge that don’t require one to call their bank for an extended overdraft. One such purveyor of sensibly priced suits is the acclaimed SUITSUPPLY, which has recently opened its first US store in the vibrant heart of New York’s Soho followed by Milan’s Corso Monforte, opened just a couple of month ago.
“We are here for people that want to create their own space – not just to fit in but to find their own fit,” says Fokke de Jong, Founder and CEO of SUITSUPPLY.
With more openings in mind and already established in cities like Amsterdam and Brussels, a tailoring renaissance is on the horizon thanks to a new development: affordable bespoke. A well-spent 400 euros will see you walk out of SUITSUPPLY with a perfectly cut suit. An on-site team of tailors will alter your chosen suit in the store where you purchase it. The brand has conceived an idea that is fast and effective and mixes classic craftsmanship with modern speed.
Surely one of the best value made-to-measure suit selections around, you can view the entire collection at www.suitsupply.com or by dropping by one of SUITSUPPLY’s stores.